Archive for September, 2008
Reader logo submission
Published September 22, 2008 Marketing , Vibe Leave a CommentTags: logo design
Some readers have taken our request for feedback to a whole new level. Lloyd Graves has gone so far as to create his own dwellicious logo. Got to love the enthusiasm! Below is Lloyd’s rendering.
One good thing deserves another so I thought I would give Lloyd a small plug…
Everyone knows Lloyd but what you might not know is that Lloyd has started his own consulting firm, RealAlliance Consulting, LLC. You can reach him at www.RealAllianceLLC.com.
Thanks again Lloyd!
Second set of logo drafts are here!
Published September 17, 2008 Marketing , Vibe 15 CommentsTags: logo
Thank you for all your input on our first batch of logos. Here is a second batch – we’ve gotten some great feedback so far. We’ll probably have one more round later this week or early next. Make sure you check back, or better, subscribe to the blog using the links to the right.
Tell us the pluses and minuses of each, or leave whatever other comments you have below.
Draft Logo 3:
Draft Logo 4:
Thanks for your help!
Help us choose a logo for our new web app!
Published September 12, 2008 Marketing , Vibe 19 CommentsTags: logo
We have several applications queued up but we thought about starting out with our most ambitious.
The name of our new web app is, drum roll please…..”dwellicious”! It’s a combination of the word “dwelling”, meaning home, and “delicious” meaning yummy! We aren’t ready to tell you exactly what the site does (maybe you can figure it out) but we do want you involved in the process.
We have hired a few graphic artists and they have submitted black and white draft logo concepts. For the next couple weeks we are going to post their logo concepts and we want your input!
Anyone who submits a good comment will get some free dwellicious schwag!
Below are our first two candidates:
Draft Logo 1:
Draft Logo 2:
Make sure you tell us which one you like and the reasons why in the comments below. Or you can tell us the pluses and minuses of each. So have at it!
The journey is the reward
Published September 12, 2008 Vibe Leave a CommentTags: realestate, startup

Today we are officially kicking off our new WRG Blog, “Lightning Twice”. The name of the blog comes from our past. In 1992 Dan and I, and our friends Eddie and Maggie, started a software company called IRIS, LLC. At IRIS our products were all branded under the moniker, “Lightning”. Lightning products followed our motto at IRIS, “computer software for non-computer people”; simple and elegant applications that were very intuitive.
So we are back at it again, as WRG, hoping to create “the next big thing” in online real estate and hoping Lightning does indeed strike twice for us.
In this blog we hope to cover our experiences with building a self-funded start-up, the real estate industry, technology, and maybe a few personal observations. We hope to keep things interesting so you’ll keep checking on our progress down our new path.







